We understand the B2B and B2C online marketplace, and most importantly, how your potential customers, engineers or industrial buyers are utilizing the internet more today than ever to search for new suppliers and partners.
A website cannot be successful without being found by your potential customers. Finding the right, converting visitors for your website requires a multi-channel, strategic integrated marketing approach as there is not a single, specific place your visitors are online and not a single, specific phrase your visitors use when performing a search. Consider your own search behavior when shopping for a product or service: a search method is unique to an individual and continues to evolve over time.
A basic search query includes (1) typing in a phrase that will provide you with results that will get you closer to finding what you need (2) refining that phrase to hone in the most relevant results. Keyword modifiers are added to general search queries to further drill down to relevant results. The modifiers can be based on geography, application (residential or commercial), size, style and brand. Not only are results based on these modifiers, they are also based on the location where someone is searching and what method they are using to search. A search results page of someone located in Houston will look different than someone located in Dallas. Some users may use Bing, Google, AOL, a directory, a shopping site, a mobile device or a desktop as their preferred search method.
